Thursday, 10 September 2015
Rounding off the Summer in style, up-and-coming British producer Alex Adair now reveals the stunning visual accompaniment to his sundrenched track ‘Heaven,’ released in early August on the revered Black Butter Records.With its warm, tropical motility the music video for ‘Heaven’ serves as the perfect visual accessory, flitting through sun kissed poolside scenes and oozing upbeat positivity. Beginning with a nighttime post-party scene the lens focuses on the young radiant protagonist in an idyllic decadent paradise, who is transported to the night before in a flashback. The warm sunshine perfectly complements Adair’s melodies as the atmosphere is amped up a gear with the introduction of champagne, dancing and cocktails. Following the protagonist through a series of pool parties, the lens finally focuses on her emerging from the water to bring the visual production to a concentric and satisfying close. Capturing the true essence of Adair’s bright and groove-laden production, the video offers the viewer an escapist interpretation of ‘Heaven,’ neatly packaged and presented.
Alex is becoming increasingly reputable for his infectious mood setters with their smooth and tropical rhythmic structure. With his popularity increasing by the minute, a bounty of discerning remixes and plenty more left in the tank, Alex Adair is certainly one to keep a trained eye on. Having announced his presence on the scene with the chart hitting ‘Make Me Feel Better,’ the young Brit has since gained high profile support from the likes of Annie Mac, Zane Lowe and Mistajam for his refreshing original productions and perceptive remixes. With an enviable online presence racking up millions of streams on YouTube and SoundCloud, young talent Adair is on a surefire collision course with the charts.
To supplement the increasing demand to perform from his ever-increasing fan base, after supporting the formidable Kygo in London on Tuesday night, Alex has decided to add new dates to his touring schedule. The young producer will be playing at seminal event Bestival in September along with a show at Electric Brixton with fellow trendsetters Klangkarussel and Moon Boots. October will see Alex take his talents to Amsterdam, Manchester and New York as he gears up to take the music world by storm.
ALEX ADAIR TOUR DATES:
Sep 11 – Bestival – Whiteley, United Kingdom
Sep 26 – Electric Brixton – London, United Kingdom
Oct 15 – Melkweg – Amsterdam, Netherlands
Oct 23 – The Warehouse Project – Manchester, United Kingdom
Oct 29 – Best Buy Theater – New York, USA
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